Abstract
Against the backdrop of global economic uncertainty and escalating trade protectionism, this paper reviews existing research and the timeline of the China-US trade war, while systematically organizing relevant data from Beifa Group. A combined theoretical and case study approach is adopted to explore the impact of trade policy uncertainty on entrepreneurial confidence and its subsequent effect on corporate innovation, as well as feasible methods to maintain entrepreneurial confidence in the face of fluctuating trade policies. The study shows that under policy uncertainty, entrepreneurial confidence has a significant positive impact on corporate innovation. Case analysis reveals that Beifa Group, in a high trade uncertainty environment, adopted a niche strategy to achieve differentiation, interacted with new markets to drive market-adaptive innovation, and built a digital platform to cluster industry chain enterprises, thereby maintaining entrepreneurial confidence and innovation capabilities. This research provides practical strategies for companies facing trade policy uncertainty, offering insights on how to promote corporate innovation through enhancing entrepreneurial confidence.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call