Abstract
Famous trade characters of french pharmaceutical trademarks. First part (1890-1920) – The trade of pharmaceutical products has create somme trade characters wich became famous. This article, in two parts, explains, for ten of those ambassadors of trademarks, the curriculum vitae of each one, in their order of appearance (from 1890 to 1920, and from 1920 to nowadays). In this first part the autor presents : the little girl Menier, the Abbot Soury, the Pierrot spitting out the fire, the Doctor Valda, the Baby Cadum and the nurse of the «aspirine des Usines du Rhône » . The second part will present : the Doctor Pierre, the Baby Lune, the muse of Tho-Radia and the Bonhomme Gibaud.
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