Towards sustainability in hospitality operations: how is quality of life and work–life balance related?

Abstract

PurposeThe purpose of this study is to examine how quality-of-life (QoL) provisions can be integrated with the corporate social responsibility (CSR) initiatives of hospitality firms and the influence of CSR initiatives on quality of working life (QWL) and the circular economy.Design/methodology/approachThe article outlines the core characteristics of CSR and QoL and how they relate to hospitality industry settings. These theoretical underpinnings are then used to examine the practices of Hoshino Resort Tomamu, Japan and the findings of several similar case study applications: the Hoshino Resort group, Intercontinental Jordan; Sheraton Amman Al Nabil hotel and towers and Hotel Casa de Palmela.FindingsSustainability has become the primary agenda for many nations globally and the hospitality industry can significantly impact sustainability outcomes. Among the strategies that have been used by firms to promote sustainability is CSR. However, prior studies have primarily focused on CSR activities in manufacturing and production and often on external stakeholders. Recent research reveals the importance of internal stakeholders – employees – in promoting sustainability.Originality/valueComparatively little has been published about the deployment of CSR initiatives in hospitality settings – especially in relation to the impact that these initiatives have on thinking about quality of work life, quality of life and the circular economy. This article explores the linkages with reference to hotel and resort company applications.