Do social corporate responsibility initiatives help to promote circular economic activity and quality of work life for employees?

Abstract

PurposeThe objective of the study is to investigate whether hospitality leaders feel there is a circular economy (CE) created through corporate social responsibility (CSR) initiatives and whether these initiatives improve quality of work life (QWL) for employees. A qualitative, case study approach was adopted which included a set of standardized questions as a discussion tool to explore senior hospitality professionals' perceptions of their companies' CSR initiatives and connection between CSR and QWL.Design/methodology/approachA series of interview questions consisting of seven open-ended questions and four Likert-type scale questions were formulated to explore how the representatives from case study companies implement CSR initiatives in the workplace. The questions were also used to probe the impact of CSR initiatives on QWL for employees and additionally, respondent views on aspects of the CE.FindingsExamines the impact of hospitality and tourism on the environment and also its employee retention challenges. Interviews conducted with three managers reveal awareness of the potential QWL benefits of CSR practices. Findings suggest that successful, on-the-ground practice involves adapting corporate principles for each property.Originality/valueThe article showcases three interviews with senior employees from different properties in different world regions. The aim being to probe, how they approach their CSR strategies and the impact on QoL. While there is much interest in these issues, comparatively little has been published to-date on the relationships between CSR and QoL.