Abstract
This qualitative-interpretive study reflects on the experience of two MSMEs that adapted rapidly to meet the need for protection products and maintain their production in the midst of confinement decreed by the city and country authorities, as a containment measure for the pandemic caused by the Covid-19, and where design was a key factor. The different experiences are organized taken the Product sociotechnical Cycles (PstC) model as a conceptual basis, analyzing the case studies from the organizational capabilities of industrial design, as well as from design-driven innovation. The article ends by summarizing the learnings, emphasizing the value of design with a strategic focus, in these processes of change.
Highlights
The Covid-19 disease caused by the worldwide spread of the SARS-Cov2 Coronavirus took everyone by surprise
A study carried out by Na et al (2017) on different manufacture companies found that there is a greater tendency towards innovation when those who occupy managerial positions are professionals with knowledge on strategic design, which allows organizations to offer products and services that are adapted to constant markets change
That characteristic is enhanced by the positioning of directive or managerial positions on the part of product designers and developers, who boost innovation easier
Summary
The Covid-19 disease caused by the worldwide spread of the SARS-Cov Coronavirus took everyone by surprise. Two companies in the manufacturing sector that reacted immediately to this situation were Ergofactos S.A.S. and Cointec S.A.S. The first is a microenterprise dedicated to the design, production and marketing of products and services aimed to improve the working conditions of people in different sectors, while the second is dedicated to the design, manufacture and marketing of injection steel molds and plastic products, as well as the injection service. The first is a microenterprise dedicated to the design, production and marketing of products and services aimed to improve the working conditions of people in different sectors, while the second is dedicated to the design, manufacture and marketing of injection steel molds and plastic products, as well as the injection service Both companies created new product lines that would allow them to continue operating, while offering an ad hoc product to mitigate the spread of infection. The article closes with the lessons learned and the main conclusions, while setting out future studies
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