Abstract
Sustained continuous monitoring and replication of organizational development in digital organizational twins is of particular importance for labour-intensive enterprises and also those in which reciprocal relations between social, corporate, normative and performative aspects assume the leading role. The main purpose of the research is the developing of a digital representation of organizational processes, which focuses on the performance, working activities, organizational issues, behaviour and interactions between of the organizational members. Consequently, the objectives of research include the monitoring of current research state, concept and design of a digital twin. The implementation of digital organizational twin should improve considering timely optimization of proactive and reactive organizational development measures in the company in relation to the core variables of the 7S model. The created digital twin should map the dynamics of organizational development, as well as concomitant and deviating processes. Systematization literary sources and approaches for the digital replication of organizational development issues indicates the lack of publications on research and diffuse distribution of scientific interest. The initial design of organizational development in the digital twin is based on four main objects and limited to a certain number of investigated parameters. This paper compare the conventional and digitalized organizational development process, explain the data flow in digital organizational twin, the design of organizational development in the digital organizational twin, provide an overview of the individual facets of organizational development, list the parameterization models and exemplarily illustrate the visualization of selected parameters. The results of the research can be useful for the expansion of the tension bridge between organisational development and technologies and the development of new potentials for the study of socio-technical effects in companies. This can be extended to include the other facets of business management and supplemented by the connection of other technological resources.
Highlights
Turbulent economic development requires better agility from organizations
Digital organizational twin Considering the continuous changes, the concept of the digital twin, which has been known for several years, can be interpreted differently
The facets of organizational development represented by the digital twin comprise:
Summary
Turbulent economic development requires better agility from organizations. This goal is achievable via various approaches. The term digital twin is not a buzzword anymore, but rather the term of the replication of the real object, process or system in order to optimize certain processes, identify failures and make forecasts. Considering the recent growth in the collection, analysis and optimization of social development of an organization, the general perspective is gaining in importance This indicates the distinct replaced focus from the internal group and individual perspective to the global issues (Skrynnyk, 2019). Conventional organizational development focuses on the attitudes and behaviour of the organization's members and their social relationships in the context of norms, values, visions, mission, goals, etc. The potential benefits of collecting, analysing, optimizing and predicting organizational development at any given time prove to be highly significant
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