Abstract
The objective of this study is to deepen the understanding of the process of defining strategies and planning of Brazilian startups in a digital environment, in order to create new and innovative business models. The research was applied, with a qualitative and exploratory approach. For that, a semi-structured roadmap was elaborated. Based on the script, two professionals were interviewed in leadership positions in two Brazilian companies, with a broad experience in the digital environment startup market. The first company is a global leader in the development of platforms for commerce and mobile content. The second is one of the largests in the world in the segment of software development and electronic products. From the analysis of the results obtained, this study provides guidelines for the new entrepreneurs and for the new ventures, in what concerns the definition of strategies and the planning of startups in digital environment, towards new business models.
Highlights
The concept of startups refers to an innovative business or business that uses a traditional idea and reinvents it to offer products or services to the society
Startups can be profitable and scaleable, with experience and customers. It is in search of a business model (Casadesus-Masanell; Ricart, 2010; Teixeira, 2014), of its ideology and the construction of a culture that gives it identity
About the meaning of startup and the belief about its existence only in digital environment, it is observed that the startup is seen by the interviewees as any company that has innovation as the main idea, acting in a differentiated way in the market
Summary
The concept of startups refers to an innovative business or business that uses a traditional idea and reinvents it to offer products or services to the society. These innovative organizations are more frequent in digital environment, and especially on the Internet. They may be associated with other areas of knowledge, such as agribusiness or biotechnology, for example (Ries, 2012; Gitahy, 2016). According to Blank (2013), a startup is not a miniature company. Startups can be profitable and scaleable, with experience and customers. It is in search of a business model (Casadesus-Masanell; Ricart, 2010; Teixeira, 2014), of its ideology and the construction of a culture that gives it identity
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
