Towards diversification of the economy of Kazakhstan via information support for the tourism industry

Anna Shevyakova,Eleonorа Munsh,Malika Arystan

doi:10.9770/ird.2019.1.2(5)

Abstract

Raising awareness of tourism players requires improving the comfort of the information environment of their activities. In tourism practices, information support of tourist activities that ensures the comfort of tourist services and the attractiveness of the tourist region strengthens the motivation of consumers to visit this territory. The development of tourism demand, caused by tourists 'awareness, and at the same time demographic changes, accelerate the segmentation and the creation of new types of proposals. Recent advances in telecommunications, networking organizations, creation, and processing of databases and electronic marketing provide new business opportunities in the tourism sector and a significant impact on the model of traditional business. Therefore, the main sphere of changes and innovations in tourism is related to the use of information and communication technologies. Kazakhstan with its unique natural resources and original culture of the nomadic people has a huge untapped potential for tourism development in the international and regional markets. The tourism industry in the Republic of Kazakhstan is recognized as one of the priority branches of the economy at the state level. For example, in the implementation of the provisions of industrial-innovative development of the country's economy, the leading role belongs to the cluster system, in particular to the tourism cluster. Modern trends in the development of this industry are that tourists who have studied the most famous resorts in the world well are striving to those countries where the tourism sector is just beginning to develop. At the present stage of tourism development, Kazakhstan is becoming a more attractive country for extreme holiday lovers and people interested in history and the present of the countries located on the Great Silk Road. From this perspective, the attractiveness of Kazakhstan 139 is growing. The tourist potential of recreational resources and historical and cultural heritage allows the Republic to harmoniously integrate into the international tourism market and achieve intensive development of tourism in the country. This will ensure sustainable employment and income growth, stimulate the development of related industries and increase of investment flows in the national economy.

Highlights

The fundamental changes taking place in the world economy, exacerbated by the geopolitical crisis and the sanctions policies of the leading powers, are making their own adjustments to the economic policies of Kazakhstan
One of the main features of the development of the economy of Kazakhstan is still the dominant position of the oil and gas and raw sectors due to the weakening of the positions of the Kazakhstan manufacturing industry, as well as the replacement of imported goods from the structure of consumption of domestic products. It is in the raw nature of the Kazakh economy and its weak diversification that the main reason for recurring economic crises can be seen, since the formation of the country's budget depends on energy prices (the issues of economic development have been taken into account regional peculiarities, peculiarities of formation of associations of countries and the formation of economic and political associations, have been repeatedly considered in the writings of economists and sociologists (e.g Delmon, 2015: Meņšikovs & Ignatjeva & Stankevičs, 2014; Boronenko & Lavrinenko, 2015; Shevyakova et al, 2016; Petrenko et al, 2017; Isatayeva et al, 2019)
The problems of the Kazakhstani economy in conditions of openness and integration into the world are urgent, as they require the search for effective state and economic mechanisms for maintaining relative economic stability and social development

Summary

Introduction

The fundamental changes taking place in the world economy, exacerbated by the geopolitical crisis and the sanctions policies of the leading powers, are making their own adjustments to the economic policies of Kazakhstan. Insufficient development of infrastructure (transport, utility networks, checkpoints across the State border of the Republic of Kazakhstan, the condition of roads, significant distance between settlements, etc.), including significant physical and moral wear of a large number of tourist industry facilities, the lack of tourist class hotels , inadequate development of engineering, transport and social infrastructure in places of tourism, inaccessibility of tourist facilities, low level of service in tourist places in, insufficient quantity and quality of service of objects of a roadside infrastructure.

Results

Conclusion