Towards a paradigm for online heritage: cyber communities and digital educommunication

Abstract

ABSTRACT This article provides a theoretical review of the educommunicative processes related to cultural heritage that occur in the digital sphere. This emerging approach, driven by educational and media transformations, urgently requires a well-grounded framework and adequate channelling of education in the media. After analysing the new forms of educommunication and interaction, the article adopts a dialogical approach that focuses in particular on the creation of heritage cyber-communities. One of the main objectives is to provide an up-to-date review of theories related to online educational communication, covering concepts such as emirec and prosumer or rhizomatic and co-creative communication processes. The main educational paradigms and models that arise on digital social media are also discussed, specifically interactive pedagogy and the pedagogy of uncertainty. The chief contribution of the analysis is a decalogue of good practices that helps to optimise digital educommunicative processes related to cultural heritage, thereby activating committed social participation.