Abstract

Digital Social Media as a part of the eco-system in today’s global cyberspace business environment. It provides an excellent communication and marketing channel for knowledge societies in the world. The popularity of Digital Social Media has also influenced the personal lifestyle and encouraged the digital culture development among cyber community around the globe. Unfortunately, sharing their ideas, activities, statuses, and real-time location could cause them to several critical cybersecurity risks. These categories of risk caused severe impacts to the entire cyber community eco-system associated in digital social media that need to be managed and mitigated seriously. Recent empirical findings underlined the core information security requirement (confidentiality, integrity, and availability) contributes to the severity level of cybersecurity risks in digital social media. Therefore, the aim of this study is to determine the relationship between cybersecurity risks confidentiality, integrity, and availability in Digital Social Media. Questionnaires were distributed to the various active cyber communities and knowledge societies. The results of the mean score indicate that, more cybersecurity awareness program should be implemented in digital knowledge societies. Furthermore, the results of the correlation coefficient (r) values between >0.4 and <0.7 verifies that a moderate positive relationship exists between cybersecurity risks, confidentiality, integrity, and availability of information in Digital Social Media. Findings reveal that the highest moderate cybersecurity risk relationship between integrity and availability. This empirical evidence indicates how the core information security requirement influences each other’s on the cybersecurity risk severity. Through the findings, cyber communities and knowledge societies would be able to determine the direction and strength of the relationship among information security requirement and plan the appropriate cybersecurity awareness program to Digital Social Media users as a preventive approach to mitigate critical cybersecurity risks.

Full Text
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