Abstract
The ground rules under which Australian media operate changed in November 1986. The immediate cause was the regulatory change which saw TV media ownership policy shift from limits on the number of stations a proprietor could own (two TV stations) to percentage limits of the total Australian TV audience (initially 75% but later scaled down to 60% to get the bill through the non-Labor controlled Senate). Counterbalancing this extension in the allowable market size, for the first time the legislation attempted to limit cross-media ownership between the press, TV and radio.
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