Abstract
The MICE industry continues to grow in the United States. Further, the popular media has helped to increase awareness among millennials of opportunities in this field. Subsequently, there has been increased demand for curricula in MICE. However, little scientific research has been done to determine what specific courses are being offered at the baccalaureate level in this field. The research at hand undertakes an assessment of programs in the United States offering study in MICE and the courses they offer. From this data, a framework is developed to help guide program development based upon whether one, two, or more courses in MICE can be offered.
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