Abstract
PurposeThe purpose of this paper is to examine the concept of unfair commercial practices in advertising and marketing law.Design/methodology/approachThe differences addressed in the paper relate to the role or tasks of consumer law in regulating the marketplace.FindingsA comparison of the UK, German and Nordic approaches reveal interesting differences at least in nuances in the approach to omission of information as an unfair commercial practice.Originality/valueThe paper provides useful analysis of the deeper understandings behind unfair commercial practices law.
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