Abstract
Medical Tourism was coined when people started looking for cost-effective treatments internationally. The success of this industry depends on the collaboration between private medical care providers and the tourism industry that focused on patients seeking critical and complex surgeries and other forms of specialized treatment. The main objective of this paper is to examine the perspectives of different stakeholders to position India as a global healthcare and medical tourism destination. Grounded theory was chosen as the main research methodology. Grounded theory is a systematic, inductive approach to help understand complex social processes. The main motivation that encouraged this choice is the ability of grounded theory to handle the emergence of problems identified by participants in a study. The principal data collection method was interview of likely stakeholders in the medical tourism industry in India. Using the constant comparison technique, data from interviews were coded and grouped into similar categories to identify patterns. This study highlighted the importance of branding in positioning India as a medical hub and the importance of public-private partnerships in exploring the emerging avenues in healthcare tourism. The research results will also help in gaining some valuable insights which will help all the interest groups and beneficiaries to make maximum advantage of healthcare travel.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
