Abstract

ABSTRACT The residential sector is a critical contributor to global energy consumption. In Ghana, it accounts for 47% of the total electricity consumed. However, inadequate knowledge of categories of residential consumers, their profiles, and the implications on their consumption patterns could impede the development of targeted and sustainable interventions. This study examined the behavioral patterns among low-income urban households in Kumasi, using their socio-demographic and housing characteristics, and self-reported values. This is coherent to the current discourse on Ghana’s transition to zero carbon by 2070 given that Kumasi is the fastest-growing city in the country. Using quantitative methods within a transdisciplinary research design, a survey of 285 households was conducted. The findings yielded varied outcomes. Households reported good electricity use behavior (e.g. covering liquids in the refrigerator) and poor behaviors (e.g. not adjusting the power setting of refrigerators to weather conditions). Logistic regression operations showed associations between energy use behavior, the type of housing units and the type of electricity meters. A significant proportion of respondents exhibited pro-environmental behaviors across all nine value domains. The study concludes that low-income households engage in energy-saving practices. We suggest that policy mediation could enhance the effectiveness of behavioral interventions toward electricity use efficiency.

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