Abstract
This chapter contains sections titled: Introduction Toward a Sociology of Religious Commodification Defining Religious Commodification Contextualizing the Studies of Religious Commodification Fundamentalism, De-Secularism, and Pietism The Making of Marketable Religious Commodities Religious Commodification in Thailand: the Mega Amulet Craze of Chatukham-Rammathep Fetishizing and Marketing a Mega Amulet Conclusion Bibliography
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