Abstract
This article focuses on the production and mass circulation of locally produced videos in and across socially marginalized areas of Bengal. It emerges from the research conducted on the video industry located in Purulia District, West Bengal. These videos, known as “ Manbhum videos,” signifying both place and idiom, are connected to video cultures proliferating across the Global South since the last decade. While new media cultures have become a crucial part of contemporary cinema studies, production of Manbhum videos (and videos produced in other local languages) point toward a new understanding of both cinema in India and categories like regional films. It raises questions regarding the ways in which “regional cinema” has been described so far, and the manner in which it may be redefined in the new media context. Such small-scale and localized video production in West Bengal and its circulation across disparate districts of India and Bangladesh, inform us that frameworks like “Bengali cinema” are deeply fragmented. Therefore, by studying the videos and its growth, this article shows in what way alternative settings and landscapes, narratives tropes, styles of performance and speech become pertinent in these videos, which effectively address a longer history of marginalization and political tussle.
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