Small Town Stardom and theBig Picture: Cinematic Intimacies on TikTok

Abstract

This article demonstrates how new media technologies remediate traditional cinematic modes of stardom, specifically in and through small towns in India. Through two case studies, it explores registers of stardom that have emerged through the short video sharing app TikTok – both on the platform and in its filmic renditions. The first case looks at the cinematic construct of a TikTok star, which fuels the formal and narrative force of the 2019 film Bala (dir. Amar Kaushik). Bala illustrates how cinema can self-reflexively interweave traditional tropes with new media technologies. The second case features a ‘real-life’ TikTok star and political aspirant who brings into focus the political and electoral valence of TikTok stardom in the town of Adampur, Haryana. The cinematic is central to this narrative, where cinephilic nostalgia indicates a shared cultural intimacy between the political candidate and her followers and helps further her political ambitions. While the real TikTok star, Sonali Phogat, directly addresses her constituency, lip-syncing to old movie songs in 15-second videos, her reel counterparts pay homage to their cine-ancestors, 15 seconds at a time. In a setting where ‘the star’ has traditionally been understood through the prism of cinema, this article brings to light shifting registers invoked through the platformisation of the star and the cinematic in small town India.