Abstract
This paper reports the survey results of a study of tourists visiting Central Australia. It reports that they ranked attractions based on Australian Aboriginal culture as being less attractive than other activities. The paper suggests that satisfaction ratings with various aspects of the visit to Aboriginal culture are associated with the level of importance that are attributed to those features. The findings confirm other research whereby the highest levels of interest in Aboriginal culture are shown by specific groups who can be identified by sociodemographic variables and, furthermore, such levels of interest are shown only by a minority of all tourists to such sites.
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