Abstract
Innovative technologies have greatly changed people’s lives, including their travel experiences. This study investigates the antecedents and outcomes of the quick response (QR) code payment technology used in tourism to provide empirical evidence that mobile technologies can be used to enhance tourist satisfaction. An empirical analysis using 247 field survey responses reveals that relative advantage, compatibility, and observability innovation attributes significantly affect tourists’ attitudes positively toward QR code payment services, which results in their use of the technology while traveling. However, image—the subjective norm in innovation diffusion—has no effect on such use. Furthermore, the study confirms that the use of the QR code payment technology in tourism influences an individual’s transaction satisfaction and travel satisfaction, suggesting that this technology can be used to advance the tourism industry. Theoretical and practical implications of the findings and future research directions are also discussed.
Highlights
Innovative technologies such as smart phones and quick response (QR) codes have greatly changed our daily lives
Modern tourism is highly dependent on information and communication technologies (ICTs)
To understand the impacts of new technologies on tourism development, this study investigated how the innovation attributes of QR code payment services influenced individuals’ adoptions of the services, and whether such adoptions could enhance their transaction-specific and travel satisfaction in the tourism context
Summary
Innovative technologies such as smart phones and quick response (QR) codes have greatly changed our daily lives. One such innovation is the QR code, a two-dimensional digital image that can be used in conjunction with smart phones, which allows high-speed access to mobile services [1,2]. Mobile (QR) code payment services, including Alipay and WeChat Pay, have been launched recently, enabling cash-free transactions in China. QR code payment services are characterized by speed, convenience, and security and are a preferred and widely accepted technological innovation in China. QR code payments overcome problems inherent with the use of cash, such as lack of change, hygiene, and counterfeit currency, and the demand for this type of payment has been steadily increasing. Product or service providers utilize these payment services to attract more customers, eliminate costs related to point of sale (POS) terminals, save time, and increase the efficiency of front-line employees and satisfaction of customers by allowing quick completion of transactions
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