Abstract

ABSTRACT This research explores tourists’ citizenship behaviours toward international restaurants’ political stances during conflicts and wars. A qualitative methodology using thematic analysis and the MAXQDA software was employed to interpret data from semi-structured interviews with tourists in Saudi Arabia. The findings reveal that tourists prioritise food quality and service over political opinions. The study also shows that tourists can voice their dissatisfaction and influence restaurants to conform to their preferences. Restaurants should consider the impact of their political stances and prioritise service quality, transparency, and shared values.

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