Abstract
ABSTRACT Tour guides play an integral role in ensuring safe tourism; however, exactly how to improve tour guides’ safety performance remains unclear. Two studies were conducted in this research to investigate how an external factor (i.e. work resources) and an internal factor (i.e. individual situational awareness [ISA]) interact to affect safety performance. Results showed that work resources significantly influenced tour guides’ safety performance, with this effect being partially mediated by ISA. Job burnout moderated the relationship between ISA and safety performance. A multi-group analysis was performed to examine the moderating impacts of tour guides’ personality profiles. Tour guides with the ‘resilient’ profile appeared more capable of transforming work resources into ISA. These findings bolster knowledge of tourism safety management and offer practical recommendations for tour guide recruitment, management, and training to enhance group tour safety.
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