Abstract
This article aims to describe the role of the tourism community in the utilization of ICT to market regional tourism destinations integrated with an increasing competitive advantage in Tourism SMEs. The perspective used is Community-Based Tourism Marketing (CBTM) and Resource-Based View (RBv) in the context of Collaborative Advantages (CA) towards the relationship of the tourism community with the regional tourism industry. This study was done in a qualitative manner using a case study approach. The data was collected through in-depth interviews, observation, and document studies. The regional tourism industry had a sustainable competitive advantage in terms of activities and resource profiles such as asset ownership, capabilities, and dynamic capabilities. This finding states that the regional tourism community at the district and provincial level encouraged the competitive advantage of the regional tourism industry through intensification of marketing the tourism industry products in advantageous collaborations. Keywords: Competitive Advantages, Eastern Indonesia, GenPi Community, ICT, Resource-Based View, Tourism SME.
Highlights
The Ministry of Tourism and CreativeEconomy in Indonesia brings a new paradigm to digital-based tourism development
The regional tourism industry had a sustainable competitive advantage in terms of activities and resource profiles such as asset ownership, capabilities, and dynamic capabilities. This finding states that the regional tourism community at the district and provincial level encouraged the competitive advantage of the regional tourism industry through intensification of marketing the tourism industry products in advantageous collaborations
The result of this study shows that the role of the tourism community in the utilization of information and communication technology (ICT) to market regional tourism destinations is integrated with an increasing competitive advantage in Tourism Small and Medium Enterprises (SMEs)
Summary
The Ministry of Tourism and CreativeEconomy in Indonesia brings a new paradigm to digital-based tourism development. The limited accessibility of digital information and transportation support infrastructure has become a barrier to tourism development, especially in border areas which are categorized as the frontier, outermost, and least developed regions, which are often referred to as 3T (Terdepan, Terluar dan Tertinggal) regions. This has become such a consideration for the authors to have an in-depth examination of the role of the GenPI in North Maluku Province in enhancing competitive advantages in Morotai Island Regency, North Halmahera Regency, and West Halmahera Regency.
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