Analysis of the tourism and recreation industry’s attractiveness in Ukrainian regions

Abstract

The paper evaluates the development capacity of the tourism and recreation industry in Ukrainian regions and analyzes its attractiveness. The results of the calculation of the integral attractiveness index for the tourism and recreation industry in Ukrainian regions for 2013 and 2018 are outlined. The values of subindices in the total attractiveness index rate for the tourism and recreation industry in Ukrainian regions are calculated. The structure of capital investment in the tourism and recreation industry of Ukraine across its regions is characterized. The factors of impact on forming of the development capacity of the tourism and recreation industry in Ukrainian regions are revealed and systematized. The analysis of calculation of the integral ATRI index for Ukrainian regions in 2018 resulted in revealing the following features of regional tourism and recreation systems: 1) indisputable domination of Kyiv not only by the level of integral ATRI index across Ukrainian regions but also by 8 out of its 19 main features, testifying to availability of the balanced set of competitive advantages that allow maximum efficient use of tourism and recreation capacity without unique natural tourism and recreation resources and support attractiveness of the tourism and recreation complex at consistently high level; 2) availability of three powerful regions with the highest attractiveness level of their tourism and recreation systems after Kyiv; 3) active growth of attractiveness of the tourism and recreation industry of catching-up regions; 4) substantial group of regions (9) with unbalanced and often limited set of the tourism and recreation resources and low quality of socio-economic and tourism infrastructure, which affects the investment attractiveness of their tourism and recreation system and the overall level of their attractiveness.