Abstract
The article is devoted to the current issue of 2020 on the impact of the COVID-19 pandemic on the tourism industry in general, Azerbaijan in particular, and overcoming this crisis, taking into account the main aspects and goals of sustainable development. The primary purpose of the article is to form recommendations for compliance with the goals of sustainable development in the tourism industry of Azerbaijan with the levelling of events caused by the influence of COVID-19. A review of the scientific literature concluded that the issue of tourism marketing in crisis conditions is always complicated and multifaceted. The development of the tourism sector is a positive change for the host countries, which helps to solve problems in other areas of the economy. The article presents the dynamics of development of the tourism industry in recent years in the world, in the group of Middle East countries, which respectively includes Azerbaijan. The leading quantitative indicators of tourism development in Azerbaijan, neighbouring countries, and Ukraine were compared. The relevance of this study is that a systematic restart of the tourism sector after the end of quarantine measures is a necessary condition to take into account all the preferences, requests, and concerns of citizens who are direct participants in the economic component of tourism. During the preparation of the material, a marketing survey of Azerbaijani citizens was conducted to study the potential impact of COVID-19 on the tourism industry. The survey was conducted on April 13-21, 2020, by a team of researchers from the University of Northampton (UK), the National Institute of Geophysics, Geodesy and Geography at Bulgarian Academy of Sciences, University of National and World Economy (Bulgaria). The article highlights the main results of this study, based on which the critical inquiries of Azerbaijani citizens regarding the restart of tourism in the country were formed. The analytical method of the article analyzes the goals of sustainable development, announced following the Resolution adopted by the UN General Assembly on September 25, and which become most relevant in the context of 2020 and are a challenge for modern society and Azerbaijan in particular. As a result of this study, recommendations were made to restart the tourism sector in Azerbaijan, given compliance with and implementation of sustainable development goals. The results of this study can be useful for the governing institutions of Azerbaijan and other countries in which the tourism industry has developed dynamically and rapidly over the past few years. Keywords tourism, sustainable development goals, COVID-19 impact, social aspects of tourism, tourist choice, restart of tourism, health of citizens.
Highlights
The COVID-19 pandemic is one of the most significant and most unpredictable events of recent years
For meeting the sustainable development goals announced by the UN General Assembly and to comply with necessary epidemiological measures to reduce the spread of COVID-19, tourism should be changed and refocused
At the same time, it should be emphasized that the citizens of Azerbaijan, despite the critical data, in principle, at the time of the weakening of quarantine measures in the future may begin to move within the country, which will be the basis for the transformation of domestic tourism
Summary
The COVID-19 pandemic is one of the most significant and most unpredictable events of recent years. For reducing the spread of the COVID-19 virus, one of the main requirements for citizens of almost all countries was the restriction of long-distance travel, the ability to leave their home, city, district, region, and country. Such restrictions have primarily suspended tourism both globally and nationally. According to the official data of the Institute of Economics of the National Academy of Sciences of Azerbaijan, in 2018, the tourism sector was named one of the critical sectors of the economy (Allahverdiyeva, 2017) It combines a large number of tourism enterprises and the ones indirectly related to tourism industries involved in the process of providing tourist services. For meeting the sustainable development goals announced by the UN General Assembly and to comply with necessary epidemiological measures to reduce the spread of COVID-19, tourism should be changed and refocused
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