Устойчивое Развитие Туризма В Азербайджане В Постпандемический Период

Abstract

The paper is devoted to the current issue of 2020 on the impact of the COVID-19 pandemic on the tourism industry in general, Azerbaijan in particular, and overcoming this crisis, taking into account the main aspects and goals of sustainable development. The primary purpose of the article is to form recommendations for compliance with the goals of sustainable development in the tourism industry of Azerbaijan with the levelling of events caused by the influence of COVID-19. A review of the scientific literature concluded that the issue of tourism marketing in crisis conditions is always complicated and multifaceted. The development of the tourism sector is a positive change for the host countries, which helps to solve problems in other areas of the economy. During the preparation of the material, a marketing survey of Azerbaijani citizens was conducted to study the potential impact of COVID-19 on the tourism industry. The analytical method of the article analyzes the goals of sustainable development, announced following the Resolution adopted by the UN General Assembly on September 25, and which become most relevant in the context of 2020 and are a challenge for modern society and Azerbaijan in particular. As a result of this study, recommendations were made to restart the tourism sector in Azerbaijan, given compliance with and implementation of sustainable development goals. The results of this study can be useful for the governing institutions of Azerbaijan and other countries in which the tourism industry has developed dynamically and rapidly over the past few years.