Abstract

This research aimed to examine the challenges faced by Dingalan, Aurora's tourism sector due to the Covid-19 pandemic and evaluate the effectiveness of intervention programs offered by governmental and non-governmental organizations. The study focused on analyzing the respondents' socio-demographic profiles and utilized a descriptive research design, collecting data via questionnaires and interviews. The findings showed that the majority of respondents were aged 33-41, female, high school graduates, earned 5,000 to 8,000 PHP, single, and had families with 8-12 members. Souvenir making and vending were the primary income sources before and during the pandemic. Respondents strongly agreed that curfews, lockdowns, and age limits on travelers led to a decrease in tourist numbers. All respondents concurred that financial constraints severely impacted their income. The government's Social Amelioration Program, designed to support Filipinos during the pandemic, was highly appreciated by respondents, who agreed it provided significant financial assistance. However, they only slightly agreed that the government provided effective technical support. Respondents reported that non-governmental organizations did not offer financial or technical assistance. The study found that respondents considered the government's intervention programs moderately effective. Based on these findings, researchers recommended that the Local Government Unit offer long-term livelihood technical assistance to equip respondents with the necessary skills for sustainable economic stability. Additionally, they suggested revisiting and reviewing a comprehensive destination management plan to adapt to the current situation and the "new normal" of travel and tourism.

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