Abstract

The tourism industry is pivotal in driving regional and national economic development. It stands as one of the most reliable sources of revenue generation while also serving as a significant employer and bolstering regional investment. Governments are diligently crafting plans and policies to foster this sector's growth. One such strategy involves enhancing existing tourism offerings to attract more visitors. An extensive literature review spanning the past five years was conducted to shed light on the trajectory of tourism development in Padang. The findings reveal that tourism development in Padang has been chiefly pursued through promotional efforts on social media and the web, alongside investments in infrastructure and facilities. Furthermore, it is evident that the advancement of tourism in Padang has positively impacted social welfare and contributed to preserving environmental and cultural sustainability within the city.

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