Abstract
Nowadays tourism is one of the few branches which creates jobs in the big Bulgarian cities and big tourist centers as in the rural and mountain areas, providing variety of opportunities for over fifty kinds of specialists from different ages. In those frames, the aim of this paper is to unveil, analyze and evaluate the possibilities for enhancing its competitiveness at destination level trough a sustainable planning model. The object of study is the competitiveness of tourism destination Bulgaria according to The Travel & Tourism Competitiveness Index. We have combined the expert method and the method of observation, applicable for the analysis of competitiveness, as well as the adopted Index methodology. Moreover, together with its comprehension, the paper suggests a model for sustainable planning and development for the surveyed tourism destination.
Highlights
Competitiveness issues and paths of its development loom large as a significant to tourist destinations
The object of study is the competitiveness of tourism destination Bulgaria according to The Travel & Tourism Competitiveness Index
The most frequently cited and popular in tourism is the Calgary model for tourism competitiveness assessment, model proposed by Ritchie and Crouch (1993)
Summary
Competitiveness issues and paths of its development loom large as a significant to tourist destinations. Economic Forum officially assesses the competi- the range of four basic factors, and namely – ecotiveness of tourist destinations by WEF model as- nomic effectiveness, managing of efficiency, busisuming that an economy which has a certain raw ness effectiveness and infrastructure Ness of tourist destinations, Monitoring of com- Promoting effective dialogue between public and petitiveness shows interest too It has been devel- private sector should increase national level of oped as a result of common work between WTTC competitiveness. Developed within the framework of cooperation by industry’s evident desire to develop new marbetween the airline industry and the tourism and ket segments attracting in the meantime new custhe travel sector the World Economic Forum in- tomers It has been apparent dex is a result of the efforts of numerous compa- that an upward worldwide development in travel nies, institutions and international organizations. Destination Bulgaria ranked to 48th rank with As Hall (2005) affirms “tourism is an industry built a value of 3.44 and 54th rank with a value of 1.96. on selling image and fantasy” and in order to ensure sustainable development of Bulgarian tour-
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