Tourism aspects in the context of the rural area development

Abstract

Rural development is one of the priority directions of the economic policy of the countries of the European Union. Therefore, Ukraine, on the basis of these considerations, should develop a strategy for rural development in all its aspects, for tourism, in particular. The real state of tourist activity and its forms of rest in the territorial section of the Western region, which influence the development of rural areas are determined. According to the figure of the number of tourists served by the subjects of tourist activity «leaders» among the regions of the Western region in 2000–2016 were: Ivano-Frankivsk and Lviv regions. The position «middle» took Zakarpattia, Chernivtsi, Volyn, Rivne regions and «outsider» – Ternopil’ region. A specific share of tourists is calculated on the level of regions of the region in terms of the structure of tourist flows. Tracking dynamics of outgoing and foreign tourists is done. The motivation of tourist trips of foreign citizens to Ukraine is outlined. Subjects of tourist enterprises of the Western region provided services to foreign tourists from 34 countries of the world, among them tourists from Moldova, Belarus, Russia, Hungary, Poland, Germany, Romania, Slovakia, Israel, Germany, Tajikistan, the USA, Uzbekistan, Azerbaijan, Italy, Great Britain, France, Lithuania, Czech Republic and Georgia. It is substantiated that the favorite places of domestic tourists are rural homesteads. The article analyzes the dynamics of the number of farmsteads in 2014–2016. It is analyzed that in the Western region the total number of lodges located in estates increased compared to 2015. The article describes the current state and natural resource base of recreational and tourist potential in the territorial section of the Western region. The tracking of the dynamics of the main indices of the estates and the received income from their services are calculated. The proposal on the maximum development of tourism resources within the rural areas of the region is formulated. The trend of growth of tourist fees to local budgets of the regions of the Western region has been monitored. In the regions of the Western region in 2016, the income was received by Ivano-Frankivsk, Lviv, Chernivtsi, Volyn, Ternopil and Zakarpattia regions.