Tourism and gastronomic marketing strategies to increase tourist flow at Hotel Tosepan Kali

Abstract

Tourism and gastronomic marketing has served as a strategy for many destinations or establishments in order to be visited frequently, this promotes a more direct relationship between the consumer and the seller, which influences to achieve the positioning; however, there are some companies that do not have the appropriate elements for this, this is the case of the hotel Tosepan Kali located in the Sierra Norte of the State of Puebla, therefore, the objective of this research is to select tourism and gastronomic marketing strategies and tools to position it, as one of the most visited hotels in the destination. In this sense, the design of this research is quantitative, not experimental and transversal, uses a documentary and field technique with an exploratory and descriptive scope. A measuring instrument was used to find out which tools and strategies are preferred by the population of the states of Puebla and Morelos, with the results obtained, it was observed that the most used strategy is digitization through the use of social networks, and it was obtained that most of the participants trust more in the web pages and phone calls to the hotel to make their reservation.