Abstract
Organisations are constituted with a specific purpose or aim, however, in their productive action, collaborative work has been perceived in isolation, so that the lack of knowledge in the forms of interaction with Higher Education Institutions (HEIs) with MSMEs, limit, based on their advantages and particular characteristics, the generation of a proposal that provides them with the basis for proper management in their processes and linkage with HEIs, Therefore, the academy should consider strengthening through a model that allows HEIs to generate interaction and participation in AST for the strengthening of academic activities as well as help in the management of MSMEs' processes.
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