Abstract
In this competitive world where customers are known to be the king of the market, a business can survive only when it satisfies its customers. Nowadays, customers are aware of their needs and expectations, and they have a vast range of products to meet their expectations. A business can grow only if it provides quality products and services to its customers. This requires a sincere effort of all members of the organization which can be obtained through Total Quality Management (TQM). The TQM is an approach to long-term success through customer satisfaction. The TQM combined with effective leadership results in an organization doing the right things right, first time. It requires total change in culture of the organization. Creating this culture change can improve the products and services of the organization and also improves employee attitudes and enthusiasm. The main objective of this paper is to understand the philosophy of TQM implementation and its importance.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call