Tools of «soft power» in the context of the russian-ukrainian war

Abstract

The article examines the use of «soft power» in the context of the Russian-Ukrainian war, highlighting the role and importance of such tools as the information sphere, culture, education, diplomacy, and international law. The article examines how these tools can be used to shape public opinion, influence relations between countries, mobilize one’s own population, and advance interests in the international arena. This analysis can be useful for a better understanding of the dynamics of the Russian-Ukrainian war and finding possible ways to resolve it. Specific examples of using «soft power» tools from the experience of supporting Ukraine by citizens of other states, including famous and public figures, are given. The author concludes that foreigners’ interest in Ukrainian culture, language, literature, music, and other aspects of the national heritage increased during the war. Examples of the Russian side’s use of «soft power» tools for propaganda and justification of its aggression are also given. The author emphasizes that «soft power» in the conditions of a full-scale Russian invasion of Ukraine is a necessary tool for resolving the Russian-Ukrainian war and ensuring long-term peace. The use of information technologies, cultural and educational programs, diplomacy, and international law can contribute to the formation of constructive dialogue, understanding and, ultimately, conflict resolution. As a result, it was determined that although «soft power» cannot solve the military or political situation, it can become an essential element of a comprehensive approach to solving existing problems.