Abstract
This scientific work analyzes the current state and problems of implementing the concept of sustainable development in industrial regions, in particular, in Poland and Ukraine. Emphasis is placed on slowing down the implementation of the main provisions of this doctrine, in particular, the violation of environmental requirements and non-compliance with ecological standards by industrial enterprises. The aim of the article is to find effective innovative tools for intensifying the process of implementing the strategy of sustainable development in industrial regions. The paper uses theoretical methods—analysis and synthesis, formalization, hypothetical-deductive modeling, mental modeling, systematization and generalization—as well as empirical: observation, description and comparison. The main result of the work is the substantiation of the scientific idea that the implementation of a sustainable development strategy in industrial regions is possible by intensifying the process of ecological marketing through the use of new information and communication technologies (ICT) and their innovative tools—methodologies, digital systems, the Internet, cloud technologies, and systems of product design, manufacture and sale—due to accelerated communication links. The authors’ approach to the development of the mechanism of creation and functioning of the single information space (field) of the ecological marketing of the industrial region is offered in this work, and also, the classification of modern ICT and their tools, which it is expedient to use in this mechanism, is carried out. Their purpose and the expected results from the introduction of ecological products for market research, the development of ecological technologies for the life cycles of ecological products and, thus, the impact on the acceleration of sustainable development in industrial regions are determined.
Highlights
The need for introducing ecological marketing and improving its tools for the sustainable development of large industrial regions is quite relevant, and it is in high demand under modern conditions
Ecological marketing is the subject of research by economists, ecologists and sociologists, as its subject area is at the intersection of research on human needs, the market structure and demand, the production of ecological goods and services, and the conservation and reproduction of natural resources, i.e., the balanced coexistence of society and the ecosystem
In the area of sustainable development, information and digital technologies are gaining ground, without which it is difficult to imagine modern technological processes in production, as they are integral components of industrial relations between their subjects and other agents of the economy. The novelty of this scientific work is the development of a mechanism for the formation of a single information space of environmental marketing in the industrial region, which is based on the latest information and communication technologies (ICT) and their tools
Summary
The need for introducing ecological marketing and improving its tools for the sustainable development of large industrial regions is quite relevant, and it is in high demand under modern conditions. We are talking, first, about the socio-economic efficiency of implementing the global doctrine of sustainable development in those regions that have strong industrial potential and, put a significant ecological burden on the health and living standards of socio-territorial communities. It is about new globalization challenges associated with the introduction of the digital economy, new information technologies, without which the intensive industrial development and diversification of traditional energy-intensive industries, in line with innovations, becomes impossible. There are enterprises of the mining and metallurgical complex of worldwide importance
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