Abstract

Nowadays it seems to be very essential to highlight the problems of companies’ sustainable growth and to study how we can control this growth. Our investigation was targeted by current global economy instability as well as by present circumstances that complicates sustainable development of economics elements (regions, communities, and companies). Hereby we try to present the results of the analysis of economic aspects of companies’ management aimed to provide companies economic development and investment attractiveness. Arrangements of financing through certain advertising projects were considered her as auxiliary tools that aimed at company's economic sustainability and growth. In addition we explored the arrangements of financing with city government assistance and subsidies. The analysis of formalized methods (techniques) of the justification of advertising areas’ costs that was based on companies’ characteristics and was considered as auxiliary funding source is the main result of our research work.

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