Tokopedia's Strategy in Improving the Quality of Human Resources to Increase Business Productivity and Profits

Abstract

Human resources are one of the important factors in a company to achieve its goals and objectives, because human resources are one of the factors determining the success or failure of a company in achieving its goals. Human resource development is basically an increase in employee performance that reflects the ability of organizational members to work, meaning that the performance of each employee is assessed and measured according to the criteria set by the organization Organizations are systems and human activities that work together. In line with that the organization is said to be a rational coordination of the activities of a number of people to achieve goals. Therefore, the organization expects that employees can excel and be able to create conditional conditions. So that employees will not experience boredom, boredom and feeling lazy to work which results in decreased morale. If morale decreases, it can result in a decrease in employee performance. Decreased employee performance can result in losses in the organization. Improved employee performance will bring progress for the company to be able to survive in an unstable business environment competition. Therefore, efforts to improve employee performance are the most serious management challenges because the success in achieving the goals and survival of the company depends on the quality of the performance of human resources in it. Tokopedia is an online marketplace that allows individuals and business owners in Indonesia to open and manage their online store easily and free of cost, while providing a safe and comfortable online buying and selling experience. Tokopedia is one of the largest and fastest growing internet companies in Indonesia with a vision of “Building a better Indonesia through the internet”. This online buying and selling (start-up) has an office based in Jakarta and a website registered with the name Tokopedia.com. This encyclopedia of online shops in Indonesia takes the form of an online mall that brings together sellers and buyers and allows for safer and more convenient online buying and selling transactions. Tokopedia provides a means of buying and selling online, where anyone can open an online store and serve buyers from all over Indonesia. Tokopedia users, commonly called Toppers, can sell new and used goods through Tokopedia, even though the majority of items sold are new and at a predetermined price. Tokopedia was founded by William Tanuwijaya and Leontinus Alpha Edison on February 6, 2009 and its product, the www.Tokopedia.com website, was officially launched on August 17, 2009. Tokopedia received initial funding of Rp. 2.5 billion from PT. Indonusa Dwitama (a subsidiary of the Nusapati Group) which is an investment company in the field of boksite mining, oil palm cultivation, online shops, trading in the oil and energy sector as well as financial services in February 2009. While it is still in the closed version where users are only by invitation, Tokopedia won BubuAwards 2009 with the “Corporate Awards E-commerce Category”. Tokopedia received further investment funds from East Ventures, a Singapore-based company that focuses on investing in the growing internet business. Tokopedia was selected as Marketeers of the Year for the e-commerce sector at the Markplus Conference held by Markplus Inc in 2014. This award was obtained because Tokopedia has contributed to developing online businesses in Indonesia. Being a bridge that connects millions of people who want to create opportunities, Tokopedia was awarded the Best Company in Customer Industry at the 2016 Indonesia Digital Economy Award. Entering the 7th year of establishing Tokopedia, William Tanuwijaya as CEO and Co-Founder of Tokopedia was chosen to represent Indonesia as the Young Global Leader at the World Economic Forum. Back then, our CEO was seen as one of the most influential young leaders in Asia-Pacific for having created promising innovations for the younger generation. Tokopedia has a Marketplace that provides the most diverse selection of products in Indonesia. Tokopedia has collaborated with more than 10 million sellers, various official stores and logistics and payment partners to provide the best experience for its customers.