To Study the Opinion of the Youtube Visitors Towards Advertisements and Its Influence Among Viewers

Abstract

Online marketing is one of the easiest ways to reach all types of customers in this digital era. Advertisement in social media, video streaming platforms and highly accessed websites, blogs are all popularly used as E-marketing tools. In online video streaming platform YouTube is highly accessed and also provides multilingual support, which helps the creators to reach a greater number of consumers from various regions. YouTube advertisements are In-streaming Ads and some of the advertisements are with skippable options. This study tries to figured out some basic opinion among the YouTube visitors about the advertisements and what kind of advertisements are likely to create viewers to proceed further without skip the advertisements. YouTube is allowed the creators to create their own ads and streaming it to the viewers and monitoring the views and responses for the advertisements.