Abstract
The electronic shopping phenomena has created a new breed of shoppers where shop at their own phase. It is a known fact that the younger generation spends more hours online compared to the generation before them. The objective of this study is to investigate the selection of online store by Malaysian generation Y and to understand the kind of information listed on the online website that helps generation Y users in finalizing their purchasing process on online platforms. A qualitative method was used in this study in order to gather deeper and more affluent understanding among generation Y preference for online shopping. The limitation of this study is that it did not intend to use quantitative methods and focused on existing users of online shopping. Based on the construed verbatim, participants would select an online store based on the intended product and would scrutinise all details available before finalizing their purchase. Participants would scan for negative comments first such as the quality of the product, the accuracy of product information and shipment mainly the Last-Mile-Logistics (LML). This study will help in better understanding generation Y purchasing behaviour among Malaysians since Malaysian will be implementing 5G internet soon.
Highlights
The birth of the internet has changed the generic human communication process where there is less face-to-face interaction
The objective of this research is to investigate the selection of online stores by Malaysian generation Y; and the kind of information listed on the online website that helps generation Y users in finalizing their purchasing process on online platforms
Participants have known which e-shopping to refer to for a very low price and at the same time on how to save more when they are shopping online. This tactic helps in understanding the behaviours and processes involved when users conduct e-shopping among generation Y
Summary
The birth of the internet has changed the generic human communication process where there is less face-to-face interaction. The virtual world was created based on the needs, wants, and ease of use of users. According to Damanpour and Damanpour (2001) Internet has changed communication and created newer methods of doing business. Electronic commerce (e-commerce) has increased convenience for consumers to transact. Users can shop online using any electronic gadget such as a smart mobile phone that is connected to the internet from anywhere at any time. Wen, Chen, and Hwang (2001) define e-commerce as a selling and buying of using available Internet connections Users can shop online using any electronic gadget such as a smart mobile phone that is connected to the internet from anywhere at any time. Wen, Chen, and Hwang (2001) define e-commerce as a selling and buying of using available Internet connections
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