Abstract
ABSTRACT Despite various strategies for developing or managing place authenticity, little attention has been paid to the role of nostalgia. This paper examines how a specific type of nostalgia, i.e. Yugonostalgia, is used to fabricate place authenticity to encourage a rather specific type of tourist activity – diving. The study explores a tourism manager’s perspective on developing a tourist attraction in Croatia and Yugonostalgia’s role in creating the shipwreck Vis. The findings suggest that the authenticity is fabricated in two ways; first, a naval ship Vis was sunk on purpose, even though it has never sank; and secondly, it was overemphasised with the legacy of Josip Broz Tito, the late Yugoslav president, to encourage visits from divers. The paper concludes with theoretical implications and highlights avenues for future research on the relationship between place authenticity and nostalgia.
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