Title of the Manuscript the phenomenon of Ma Baoguo under the Use and Gratification Theory

Abstract

The multi-form self-media technology has expanded the speed of media culture and the sharing of social information resources. The development of science and technology promotes the diversification of media communication, the rapid development of information and the deep integration of society has provided a new resource development. The phenomenon of Ma Baoguo is a society culture which uses martial arts as a symbol from the perspective of Use and Gratification theory. Under the network platform as the medium and, using pseudo-shaped traditional cultural concepts as the form of expression, the phenomenon of Ma Baoguo spreads a ugliness and entertainment of society by using the way of information commercialization thinking image. through the Use and Gratification theory, the phenomenon of Ma Baoguo is an epitome of traditional Chinese literature under the imbalance of rapid economic development and cultural diversity, which highlights the crack between the traditional and modern culture represented about Chinese martial arts under the embarrassing and contradictory situation. The impact of non-mainstream rational values and irrational mainstream entertainment thinking is a group phenomenon under the diversified information.