Time-related factors influencing on an itinerary planning system

Abstract

Purpose – This paper aims to focus on time-related factors influencing on an itinerary planning system. The research objective is to produce an itinerary planning system which balances between the limited time of traveler and the number of tourist attractions they can visit. This system should facilitate travelers by presenting candidate itineraries that visit attractions as much as possible under several time-related factors. Design/methodology/approach – To achieve the goal, an itinerary planning system has been designed and developed. The system considers several time-related factors including acceptable total travel time specified by travelers, time-related factors at an attraction (e.g. time zones, opening hours and visiting time) and time-related factors of traveling (e.g. road obstructions, weather, date and time and rest time). A routing algorithm which is aware of these time-related factors has been introduced to find candidate itineraries. Findings – The performance of developed itinerary planning system has been evaluated by measuring speed and accuracy of seven traveling situations under different time-related factors. The experimental results indicate that the proposed routing algorithm spends less planning time than the traditional exhaustive routing algorithm. The efficiency of the proposed algorithm over the exhaustive algorithm is approximately 46 per cent while the accuracy is equal. Additionally, this designed system is evaluated by usability testing from nine experts. The evaluation is performed by measuring the user satisfaction level with the ability of user–system interaction. The results show that the overall system usability is in very satisfied level. Research limitations/implications – The designed itinerary planning system has three limitations. First, Google maps technology could not find information of some tourist attractions because these places were marked with several coordinates on the map. Second, holiday periods are manually kept into the database of system; therefore, it is necessary to annually and manually update the information. Third, the developed system is an online planner; thus, the speed of system depends on the bandwidth of users. Practical implications – The designed itinerary planning system considers time-related factors as much as possible and more than the existing planning systems. This implies that the designed system is one of the most accurate planning systems in practice. Thus, the tourism business could rely on the developed itinerary planning system to help travel agents plan a travel itinerary properly and receive an accurate and up-to-date travel explanation to their customers. Originality/value – This research proposes the novel design and implementation of an itinerary planning system which can suggest candidate itineraries, which visit maximum attractions under several time-related factors.