TikTok as Digital Literacy Media for the 2024 Election in Indonesia

Abstract

Elections are a situation where the flow of political information increases; this acceleration increases in line with the development of digital technology. We must be wary of the widespread flow of information ahead of the 2024 elections because false information (hoaxes) can easily spread via social media. The voting age configuration for the 2024 election is dominated by young voters who are also social media users. Digital literacy is important in the 2024 elections as a form of digital democracy. As social media, TikTok encourages users to actively form a safe digital space and take control of the information they receive. This research wants to know the form of Digital Literacy carried out by TikTok in the 2024 Election. The approach in this research is a qualitative descriptive approach. Data collection techniques include observations on the TikTok application and through literature study. As a result of this research, TikTok created a digital literacy program by connecting access to credible and authoritative information about elections, which is supported by state institutions such as The General Election Commission of the Republic of Indonesia (KPU RI) and the Election Supervisory Body of the Republic of Indonesia (Bawaslu RI). TikTok also collaborates with MAFINDO and Perludem to educate the public through digital content as a form of prebunking. As well as labelling content across platforms and enforcing TikTok policies in the 2024 elections.