Abstract
Marketing and business strategies need to be well prepared, so that they can achieve company goals. The purpose of this study was to determine the marketing and business strategy of Tie Dye Custom Online through the @Caresyourdye account as an online marketing communication medium and to describe the factors that influence customer trust. This research uses the descriptive qualitative method. The theory used in this study is the theory of Integrated Marketing Communication (IMC), namely advertising, marketing and business sales, public relations, personal selling, and direct marketing. The results show that Tie Dye Custom Online’s marketing and business strategies through the @Caresyourdye account are very effective. The features that exist in Instagram can be utilized optimally in helping to market Tie Dye Custom Online products, so that people can see, be interested and buy products. Attractive visualizations and complete product descriptions make it easier for visitors to buy products.
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