Thresh in the news service of Kazakhstan TV channels

Abstract

The introduction of the most progressive directions of Western television production into the activities of Kazakhstani TV channels contributed to the development of a new, stormy direction. The concept of "trash" has not previously been seen on domestic television. The purpose of the study is to understand the influence of the trash direction on television, including information services, and its impact on society. The idea is to address the issues of trash journalism, focusing on its future, clarifying the best and most unnecessary aspects of the experience of foreign TV channels. The scientific and practical significance lies in the fact that the audience is interested in trash in journalism, so there is a one-sided opinion that channels use rationally. The research methodology is a direction that scientists call "intellectual trash", analyzed in several areas: the reasons for the growing interest of the audience in trash, the compliance of trash materials with moral and ethical standards, the impact on society and the reasons for the attention of the television industry. The results of the study showed that the priority of the trash direction has an impact on changes in the minds of the audience, the formation of public opinion and the development of society as a whole. “Garbage” has been shown to reduce "news value" and "news culture". Value – the research is based on the work of Kazakhstani and foreign scientists. Any new direction in television is a temporary phenomenon, given the fact that over time it will be replaced by something else, and it is worth considering the need to study any work on the air in the national interest. Кeywords: trash, infotainment, edutainment, sensation, stereotype.