Three Approaches to Platform Studies: Cobweb, Billiard Balls, and Ant Societies

Abstract

Digital media platforms are becoming increasingly subject to the sway of geopolitics, as seen during the Russian invasion of Ukraine and the US-China trade war. How are platforms becoming geopoliticized? What perspectives shall we use to make sense of the process? This theoretical paper reformulates conceptual apparatuses of liberalism, realism, and constructivism, each represented by a metaphor: the cobweb, billiard balls, and ant societies, respectively. The approaches are introduced, critiqued, and compared to understand platform geopoliticization more historically and imaginatively on global as well as regional and local scales. The discussions propel platform studies to be grounded and multi-layered, concerning not only the apex of politico-economic power but also grassroots and communal praxis, for example, metis. While the pendulum is swinging from transnational capital to nation-states, it is insufficient to restrict our thinking to (neo)realism vis-à-vis (neo)liberalism. A moderate version of constructivism—the “ant societies” model—hence needs articulation, which holds important conceptual and methodological implications.