Three and one chair: an analytic investigation into the Holo-Art

Abstract

ABSTRACTAmong all of the new media arts, holography has not yet been thoroughly understood due to its complicated visual and technical structure, which may cause misconceptions about its real content or perhaps an underestimation of its artistic value. This research, therefore, raises an attempt to reinterpret the visual representation theory of the holographic object by using Joseph Kosuth’s conceptual assumption in his conceptual artworks as a model to conceptually decode the holographic scene. While Kosuth’s conceptual art is represented by three separate conceptual definitions of an object (real, visual and verbal), this research investigates the holographic form as a physical alternative that combines the same three definitions of an object into a unified physical form. Hence, this research assumes that the holographic model is a form of post-conceptual art. By emphasizing the crucial role of scientific research in the recent revolutionary artistic and cultural trends in our contemporary societies, this project attempts to reveal the extent to which the scientific properties of the unconventional mediums can truly contribute to reshaping our conceptual visual perception. Additionally, the experiment series of the project scientifically sheds light on the conceptual vision and also reinforces the conceptual dimensions of the visual holographic scene in contemporary visual art.