Abstract
Thinking Trap of Chinese Rural Diet Sports Goods Industrial Development
Highlights
In the latter period of Beijing Olympics, the development speed of Chinese rural diet sports product industry was slowed down (Zaijun and Xing, 2011; Zenggao et al, 2004)
Dilemma of LI-NING is not resulted from excessive pursuit of product technology upgrading, but the Chinese rural diet sports product enterprises in the for LI-NING with a profit warning issued from the enterprise internal
Sixty one degree consumptive welfare mode make the Compared with enterprise international strategy, local enterprise social reasonability prominent for one side market has more improvement space and should not and build positive brand image among the large middle avoid the difficult problems during the process of clients and Red Sea market, cultivating consumption enterprise development
Summary
In the latter period of Beijing Olympics, the development speed of Chinese rural diet sports product industry was slowed down (Zaijun and Xing, 2011; Zenggao et al, 2004). At the beginning of 2013, the domestic diet sports enterprises such as LI-NING, Peak and 361° all published the performance loss announcement, among which, LI-NING lost nearly 2 billion and closed 1821 stores. This is the first loss since the corporation was listed 8 years ago. Brand LINING once was the symbol that Chinese rural diet sports product industry has emerged, but it is trapped in a dilemma. Chinese rural diet sports product industry, still in the preliminary development stage (Zhongwei, 2012; Qiangdiao et al, 2006), needs to constantly learn from the advanced experience of the global diet sports product industry development, to further explore the development path of localization
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