Abstract
The article brings together two cognitive approaches to the analysis of foreign policy: salience and metaphor analysis. Issue salience and metaphors relate to cognitive heuristics that speak to different aspects of the cognitive representation of foreign policy problems which complement each other: the concept of salience looks at the priming of issues in the foreign policymaking environment; metaphors relate to the framing of these issues. The article shows how both cognitive concepts can help the other address individual blind spots. While analyzing the salience of foreign policy issues tells us what issues actors attend to, metaphor analysis can shed light on how they frame these issues and indicate what policy options are made possible. At the same time, salience can help metaphor analysis identify why certain metaphors resonate better in public discourse than others. To briefly illustrate the potential of thinking salience and metaphor analysis together, the article looks into the British public debate about international terrorism and the “war on terror”.
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