Abstract
A web experience (a user browsing through a website) has often been compared to a kind of dialogue: the user's conversation consists in selecting and activating links; the web's conversation consists in providing content (responding to the user's choices) and offering new possibilities of conversation (links). This paper is based on the hypothesis that, by interpreting a web experience as a 'web dialogue', it is possible to obtain both scientific and practical results. On the one hand we would ask the linguistic sciences to pay attention to a new kind of interaction, with challenging new features that may require adaptations or extensions to existing theories. On the other hand, on the practical side, we can obtain two main results: 1. to make web experiences in general more effective, natural and 'human-like' and 2. to understand rules and guidelines to transform the 'visual' experience offered by a website, into an 'oral' experience, useful in specific situations and absolutely relevant for blind users. The paper briefly discusses the general issues, and focuses on the role of the phoric elements (anaphora, cataphora, and textual deixis) within a web dialogue. It turns out, in fact, that a great deal of the user interactions with a website has strong similarities to anaphora (or textual deixis, sometimes), and many machine actions have strong similarities to cataphora.
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